LOGO VS BRAND

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LOGO AND BRAND ARE NOT THE SAME ❌


LOGO




  • LOGO can be made up of an icon, text or symbol
  • A LOGO represents a company or business
  • A LOGO is not a BRAND - it is one element of many that makes a brand


BRAND






  • A BRAND is made up of a logo , strategy, design elements and more
  • A BRAND can be a person's gut feeling about a product , service or organization
  • A BRAND is not a LOGO - it more than one element.

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